Privacy

Privacy Policy

This Privacy Policy explains how DadLink Technologies Limited (“we”, “us”, “our”) collects, uses, and protects your personal data when you use DadLink and our related apps, websites, and services.
We are committed to handling your data responsibly and securely. We aim to fully comply with applicable data protection laws, including UK data protection law, the UK GDPR, the EU GDPR where it applies, and recognised global best practices for privacy and security.
Who we are
DadLink Technologies Limited
Company number: 16161444
(Registered in the United Kingdom)
Data we may collect
Depending on how you use our apps and websites, we may collect:
  • Account details such as username, email address, or contact details you choose to provide.
  • Security details such as PINs or passwords, which are stored securely and never shared in plain text.
  • Usage data such as pages viewed, features used, device type, and basic technical information to help us improve performance and security.
  • Support data such as messages you send to us when you request help or report an issue.
How we use your data
We use your data only for clear and limited purposes, including:
  • To provide and maintain our apps, websites, and services.
  • To create and manage your DadLink account and logins.
  • To help children and dads stay connected in a secure, controlled way.
  • To improve our products, fix bugs, and keep systems secure and up to date.
  • To communicate with you about important changes, security updates, or support requests.
No sale or careless sharing of your data
We do not sell your personal data. We do not share your personal data with third parties for their own marketing or advertising.
We may use carefully selected service providers (for example, hosting, security, or analytics) strictly to help us run our services. Where we do this:
  • They only process data on our instructions.
  • They must keep your data secure.
  • They are not allowed to use your data for their own purposes.
Legal basis and compliance
Where GDPR or similar laws apply, we rely mainly on the following legal bases:
  • Contract: to provide the services you sign up for (such as DadLink accounts and logins).
  • Legitimate interests: to keep our systems secure, improve our products, and prevent abuse.
  • Consent: where we explicitly ask for your permission for certain optional features or communications.
Data storage and security
We take data security seriously. We use modern security practices, encryption where appropriate, access controls, and continuous development to reduce risk.
We keep your data only for as long as it is needed for the purposes described in this policy, or as required by law. When data is no longer needed, we aim to delete it or anonymise it safely.
Your rights
Depending on where you live (for example, in the UK or EU), you may have rights over your personal data, including:
  • The right to access the data we hold about you.
  • The right to ask us to correct inaccurate or incomplete data.
  • The right to request deletion of your data in certain circumstances.
  • The right to restrict or object to certain types of processing.
  • The right to data portability (to receive certain information in a usable format).
To exercise any of these rights, please contact us using the details below. We will respond in line with applicable law.
Children and DadLink
DadLink is specifically designed to support communication between dads and their children in difficult contact situations. We take extra care when dealing with accounts used by or for children, and we aim to keep data collection to the minimum needed to provide the service (for example, username and PIN).
Contacting us about privacy
If you have any questions about this Privacy Policy, or you want to exercise your rights, you can contact us at:
Email: support@dadlink.co.uk
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in law, our services, or how we handle data. When we make important changes, we will update the date below and, where appropriate, let you know within the app or by email.
Last updated: 7 January 2026